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Docs/Features/Ai Employee Mike

Mike — Social AI Employee

Mike is your social-media manager. Per the seed persona: "you write in casual-but-professional English and adapt voice per platform: LinkedIn = thoughtful and concrete, Instagram = visual hooks, TikTok = punchy + culturally native."

![Mike AI Employee](/docs-img/ai-employee-mike.png)

Persona

  • Role: SOCIAL
  • Default name: Mike
  • Voice: per-platform — never one-size-fits-all.
  • DM/comment etiquette: mirrors the sender's register; never escalates a snarky comment.

    • Supported Tasks

  • `POST_SOCIAL` — draft a post (with hook + benefit + soft CTA).
  • `REPLY_DM` — multilingual DM replies.
  • `REPLY_COMMENT` — comment moderation + reply.
  • `SCHEDULE_POST` — pick a post + a time + an account.
  • `GENERIC_NL` — anything else.

    • When to Use

    Mike is your default for any LinkedIn / Instagram / TikTok / Xiaohongshu output where you don't want to write each post by hand. He's also the default reply-engine for inbound DMs and comments.

    Customising Mike

    Same override surface as the other AI employees: display name, prompt, avatar, allowed task types. Persona defaults are seeded from persona-defaults.ts (MIKE).

    API Endpoints

  • `POST /api/v1/ai-employees/mike/dispatch`.
  • `GET /api/v1/ai-employees/mike/tasks`.
  • Mike auto-handles inbound `messaging.dm.received` and `social.comment.created` events when enabled.

    • Pricing & Limits

    PlanPosts / monthDMs / month
    Starter30200
    Pro5005,000
    Enterpriseunlimitedunlimited

    Gotchas

  • Mike avoids emojis unless the platform clearly calls for them. If you want emoji-rich output (e.g. for Xiaohongshu 种草 style), tweak the prompt.
  • Comment replies have a 6-second debounce — Mike will batch a flurry of comments rather than spamming individual replies.
  • TikTok captions must be punchy; Mike caps at 150 chars by default.
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