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Docs/Features/Viral Hooks

Viral Hooks Library

A curated library of 500+ viral content hooks (CN-native + EN-native) with engagement metadata. Pick a hook, fill the variables, ship.

![Viral Hooks](/docs-img/viral-hooks.png)

What It Does

  • Each hook carries: text, category, average engagement multiplier, recommended platforms, recommended industries.
  • Filter by language, platform, category, or industry pack.
  • One-click "use this hook" injects the structure into the content composer.

    • When to Use

    Use the library when you've got product copy ready but the opening line isn't landing. Browse hooks in the same category as competitors who've gone viral and adapt.

    Hook Categories

  • Curiosity gap: ("I tried 12 of these and only 3 actually worked")
  • Pain inversion: ("I wasted 6 months on X — here's what I'd do instead")
  • Social proof: ("the 4 questions our top 10% buyers always ask")
  • Specificity: ("this 4-line pitch closed our biggest 2025 deal")
  • Pattern break: ("everyone's doing X. We do Y. Here's why.")

    • Using a Hook

  • Open the Content composer.
  • Click the **Hook** dropdown → Browse Library.
  • Pick a hook → Anvil substitutes `{your_product}`, `{audience}`, etc. with your context.
  • Refine in Emma if needed.

    • API Endpoints

  • `GET /api/v1/content/hooks` — list with filters.
  • `POST /api/v1/content/hooks/apply` — apply a hook to a content brief.

    • Pricing & Limits

    PlanHook library accessApply / month
    StarterAll hooks30
    ProAll hooks500
    EnterpriseAll hooks + add private hooksunlimited

    Gotchas

  • The "engagement multiplier" is platform-relative — don't compare a TikTok hook's multiplier to a LinkedIn hook's.
  • Industries vary wildly in what works. Filter to your industry pack when browsing.
  • Hooks are a starting point, not a rule. Ship the edited version, not the canonical template.
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