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Docs/Features/Multi Channel Cadence

Multi-Channel Cadence

A pre-set cadence layered on top of Sequences that interleaves email, WhatsApp, Telegram, and SMS so a contact sees you on the channel they actually live in. Cadences ship with templates for B2B trade outreach.

![Multi-Channel Cadence](/docs-img/multi-channel-cadence.png)

What It Does

  • Provides 12 ready-made cadence templates (Cold B2B, Warm Re-engage, Trade-Show Follow-up, Quote Chase, Payment Reminder, etc.).
  • Picks the channel automatically based on the contact's preferred channel + opt-in status.
  • Backs off automatically if the contact reads a step from any channel.
  • Honours unsubscribe / STOP across all channels — one opt-out is global.

    • When to Use

    When you have a contact's email AND phone number and want maximum reach without manually orchestrating who-gets-what-when.

    Channel Mix

    The default Cold B2B cadence:

    StepDayChannelPurpose
    10EmailIntro + clear ask
    23WhatsAppSoft nudge with one product reference
    37EmailReframe + ROI angle
    412TelegramCasual check-in
    518Email"Closing your file" with one final ask

    Compliance

    Anvil enforces:

  • WhatsApp Business: policy: only template messages outside the 24-hour window.
  • GDPR: + **CAN-SPAM**: every email includes an unsubscribe link; every SMS gets STOP/HELP keywords.
  • TCPA: (US SMS): never sends an SMS unless the contact has explicit SMS consent.

    • If a contact lacks consent for a channel, Anvil silently drops that step rather than substituting another.

    API Endpoints

  • `GET /api/v1/outreach/cadences` — list ready-made cadences.
  • `POST /api/v1/outreach/cadences/:id/clone` — clone into your tenant.
  • `POST /api/v1/outreach/sequences` — uses the cloned cadence as a starting point.

    • Pricing & Limits

    PlanCadencesMulti-channel steps
    StarterEmail-onlyNo
    ProAll channelsYes
    EnterpriseAll + Telegram-bot customYes

    Gotchas

  • WhatsApp template approval can take 1-3 days the first time you submit a custom template. Use Anvil's pre-approved templates to skip that.
  • Cadence steps consume from your sequence step quota — they're not separate.
  • Don't mix Cadence and a regular Sequence on the same contact unless you really mean it; Anvil will warn but not block.
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