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Docs/Features/Signals Monitor

Buying Signals Monitor

Continuously monitors named accounts for buying signals (job postings, funding rounds, tech-stack changes, news mentions, exec moves) and routes them into your CRM with a freshness timestamp.

![Signals Monitor](/docs-img/signals-monitor.png)

What It Does

  • Tracks accounts you watch for 7 categories of buying signals.
  • Pushes a signal to the contact's activity feed and (optionally) to Slack/email.
  • Adjusts lead scores when high-value signals fire.

    • When to Use

    Watchlists of 50-2,000 named accounts you want to land. Anvil tells you the moment one of them shows movement.

    Signal Types

    SignalSourceWhy it matters
    Job posting (key role)LinkedIn, IndeedHiring → growth → budget
    Funding roundCrunchbaseNew cash to spend
    Tech-stack changeBuiltWithSwitching tools = receptive to new ones
    Exec moveLinkedInNew decision-maker = warm intro window
    News mentionNews APIsPivots, launches, M&A
    Conference attendanceEvent sitesBooth-meeting opportunity
    Patent filingUSPTOR&D direction

    Configuring Alerts

    Go to **Signals > Alerts**. Each alert ties a signal type to a target list and a destination (Slack channel, email, webhook).

    API Endpoints

  • `GET /api/v1/signals` — list signals.
  • `POST /api/v1/signals/watchlist` — add accounts.
  • `GET /api/v1/signals/watchlist` — current list.
  • `POST /api/v1/signals/alerts` — create alert rule.

    • Pricing & Limits

    PlanTracked accountsSignal categories
    Pro5004 (jobs, funding, news, tech)
    EnterpriseunlimitedAll 7

    Gotchas

  • Job-posting signals can be noisy (companies post the same role multiple times). Anvil dedupes within a 14-day window.
  • Funding signals lag by 1-3 days from announcement.
  • Tech-stack data is best-effort — it's 80%+ accurate but not authoritative for every site.
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